Home Page Content
Travel Agency
This company wanted a home page that informed and sold their services. It needed to grab visitors’ attention and convert them into customers. So I put the visitor in the middle of a story about their trip. I used vivid visual images to immerse people in the story. The goal was to have visitors see themselves taking similar trips. The homepage worked. I added other content to their website.
Financial
I wrote this for a person who started an investment information business. He wanted to show his company’s knowledge of stocks. And he wanted the page to sell his products. He did not want fluff and cliché writing. He wanted to remind investors that investing was not as easy as it sounded. Even professionals fell into traps. I emphasized why investors need professionals on their side. He thought I hit the mark. Weeks later, he had me replace the content on their other website pages.
All ads in the portfolio have had the names/business details changed.
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