“No matter your small business, make your website pull its weight.” ~SW
A few Words About Your Website, If You Want It to Help Sell Your Products or Services
Many websites are filled with rambling. Information for the customers and visitors seems to be an afterthought. That leaves them wading through buzzwords to understand a company’s product or service. And if helpful information is within the content, it gets buried in excessive bloat.
Your Website Is an Ad and Part Of Your Brand
Many internet gurus are confused about the website. I have met some of these ‘experts.’ They say selling is different on the internet than in stores. A few said, “You have to build a community first. Then sell your products to that community.”
Think about how silly that is. If you owned a store, would you work on building community first? Or would you try to sell your products or services while creating loyal customers? The answer is simple.
You would advertise to the public to get people to buy from you. Then treat them with your best service. You would use the best methods and content to make your website sell for you.
Your Website Can Help Sell Your Products or Services
Many internet marketers say your website should inform, not sell. They are half right. Your website should inform and sell.
Your home page, blog, landing page, about page, and any other pages can help sell your products or services and strengthen your brand. Your website is your company’s voice and personality.
That means the writing on these pages cannot be buzzwords. Saying words like empower means little to most people. For example, your home page tells visitors what your company does and who you are. That doesn’t mean it shouts, “Buy my products!” You are introducing them to your company. But make it interesting. You don’t want to bore people.
Yes, Grow Your Email List—Just Don’t Do It the Way Most Tell You
Avoid doing things that only encourage people to sign up for your email list. You don’t want emails just for the sake of having emails. And if that is happening, your writing is most likely turning off those whose emails you do want.
You want emails that can lead to purchases. So when you write your blogs or any web page, always have it written for your customer.
Remember, lots of internet experts are still thinking about just getting clicks. You want sales.
The Last Word About Your Website
Your website can act as extra salespeople for you. It can keep your consumers informed, and reminds them of why they bought from you. So, you want your pages written in the most interesting way. You want your customers and visitors to tell their friends about your company.
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