You may think everyone knows about your company. Are you sure about that?
Actual words from consumers:
“Your hair shop is on my way to work.”
“Your A/C company is near my daughter’s middle school.”
“Your karaoke bar is downtown near the train station.”
“What is your company’s name again?”
Thousands of businesses provide services and sell their products. Their employees hustle to get orders to the right place. Other employees test products to ensure they meet the company’s standards. Customer service handles complaints with charm. Everyone at the company put their best foot forward. With all this attention to detail, you would think consumers would know the company’s name.
Many tasks and thoughts are on consumers’ minds. They often forget about the small business owners. Not on purpose. They just need a little reminder that we are there if they need us. Reach out with postcards and letters to let people know you are there for them.
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